After more than a year of research into data and neuroscience, ASPARTACUS – the app that changed the rules of the game in the world of nutrition apps – is starting to build its team.  

The app focuses on overweight and obese people, supporting them to lose weight and improve their health, productivity, and self-esteem.

The mechanics behind the app is simple. To create a habit, we need three ingredients: a context, a continual repetition and a reward. If the habit can be initially triggered by achieving a goal, it can easily become an automation. Once it becomes an automation, there will be no conscious thought required to run it. In the same way, ASPARTACUS is creating a habit-based process that leads to automation in the behavioural change process. Therefore, people will not experience the anxiety part of transformation and will avoid the discomfort during the weight loss journey, making the transition in a more familiar manner.

Attaching reward to the weight losing process and not to the end goal, people will develop new habits by completing small daily tasks, successfully achieving their weight loss objectives. The app is not only designed to target weight loss but also to help people regain their self-esteem, communicating with confidence and improving their daily performance.

Ionut Furnea, the founder of ASPARTACUS, shared: “We believe a solid and versatile team is the foundation of our success. A strategic alliance with BRIDCON is key to our development and will stabilize our growth. We chose to partner with BRIDCON due to their unique, data-based approach and knowledge of human metrics and behaviour. Making sense of data and understanding how the brain function in all its complexity, will change the future of eating habits.

Today, we live in a world where nutrition is often neglected and not anymore perceived as an essential balance factor. Worldwide, 52% of adults are overweight and obese. This problem leads to a mortality rate exceeding 5 million people a year. Obesity and its related diseases can reduce life expectancy by 0.9 years to 4.2 years.

In a different perspective and according to Public Health England, the UK-wide NHS costs on overweight and obesity are estimated to reach £9.7 billion by 2050, with wider costs to society estimated to reach £49.9 billion per year.

Looking into various data we understood obesity has a massive impact on our society. We decided to intervene and start solving this problem”.