Marketing and Digital
Digital marketing, when done well, can revolutionise commercial performance. And because of its power, many ‘specialists’ are quick to snare the unwary with false promises. On top of this, it’s a fast-changing landscape which gets more complex and harder each year. In this context, BRIDCON’s market-leading data, intelligence and cognitive science expertise is invaluable. We can keep clients one step ahead of changes in the digital marketing world, enabling efficient allocation of resources and a good return on investment.
We provide a comprehensive and efficient digital marketing service for small and medium-sized businesses with a sole aim in mind: converting more eligible leads within a limited budget. Our dedicated team will deploy their expertise in web design, Search Engine Optimisation (SEO), social media, Google Ads, and direct emails to help you hit targets and strengthen your bottom line.
We design and implement digital, social media and Customer Relationship Management (CRM) strategies that can:
- Boost website traffic
- Generate leads
- Improve website performance month-on-month
- Streamline sales funnels
- Identify which digital marketing campaigns move the needle
- Implement the right tools to achieve your sales targets within a specific budget
- Implement and monitor digital benchmarks and KPIs
- Develop channel management that builds a strong relationship with the customer
We are specialists in customer success strategies and CRM services such as:
- Customer research to build and maintain key customers
- Drawing and implementing customer success
- Lifecycle plans to convert research into interventions across the company
- Content management: source and develop content to support the digital success plans and internal training
- Configuring tools and building data-driven triggers to deliver digital customer touchpoints and content
- Designing and implementing metrics to monitor customer outcomes and experience
- Developing and implementing a detailed content map to support digital customer journeys, working with Product, Marketing, PS, Support teams
- Implementing different CRM platforms: Salesforce, Netsuite, Microsoft Dynamics
Our digital strategy and data transformation services include:
- Pull and Push strategy, Pay per click (PPC) and SEO strategy
- Competitive analysis
- Keyword research
- B2B and B2C brand strategy focussing on your unique value proposition and differentiators
- Content marketing customised for the targeted audience
- Social media marketing strategy including Facebook, LinkedIn, Instagram paid ads
- Search Engine Marketing (SEM) campaigns
- Email marketing strategy including promotion and lead conversion
- Inbound and outbound marketing and marketing automation using HubSpot, MailChimp, Pardot, etc.
If you’re in search of a data-led marketing strategy, BRIDCON consultants can help you generate and convert leads with maximum efficiency.