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Biased perception and beliefs in business decision making
- 10 November 2020
- Posted by: Gabriel Barcaru
- Category: Business Decision Making
Here at BRIDCON, we meet hundreds of business owners and people in high-profile decision-making roles who run established, successful businesses. When these clients request a business health check from us, they will often say: ‘Something’s not quite right, but I don’t know what it is.’ After the first cup of coffee, it often becomes obvious what the issue is – and you’d be surprised how often the problem can be traced back to cognitive bias.