Industry: TelecomLocation: United Kingdom
Background:
The client is a UK based group of companies that plan to expand its operations in the telecom industry and contribute to the market’s offerings, launching a competitive and diverse range of products and services.
The main challenge faced by the client was an outdated IT infrastructure and inter-department communication gaps that were delaying the commercial decisions. Therefore, our consultants were asked to assist in creating an action plan and revise the existing business strategy.
Our market research helped the client create appropriate milestones for the market penetration. Considering the optimal time frame to market entry and data provided by BRIDCON, the client decided to purchase a small telecom operator with an existing customer portfolio and expand their market share by supporting and developing new products and services.
BRIDCON redesigned the existing IT infrastructure in addition to the new digital and marketing strategy.
With our assistance, the rebranding and merger were completed within 20 months of the acquisition. Our strategy has helped the client enhance their brand awareness, boost sales and assimilate into a new market. Following the next steps on the action plan, the acquired company will be fully absorbed, and the investment will mature in the next 3 years.