Industry: MaritimeLocation: United Kingdom
Background:
The client is one of the most prominent equipment suppliers and system integrators in the UK and the European market, incorporating over 50 ventures worldwide. Their portfolio covers over 700 products and accessories and includes the provision of services across maritime and superyacht industries.
Willing to expand and benefit from existing opportunities, the client faced challenges in managing the operational complexity and needed to revise the current business infrastructure.
BRIDCON’s consultants were requested to conduct a business audit and prepare a comprehensive report on the main functional aspects of the business and its internal and external development. During the diagnosis phase, it has been established that the main barriers that were inhibiting the growth were
- Inadequate recruitment and training process
- Lacking an accurate understanding of the customer
- The absence of a precise and measurable action plan
- Insufficient metrics for measuring performance
Following several meetings with the management team and an audit of internal and external flows, our consultants proposed 3 main solutions to address the key issues affecting the business:
- Mapping and improving recruitment processes and procedures
- Augmenting commercial, marketing and technical knowledge
- Creating key performance indicators, custom models and tools
Our consultants’ interventions resulted in several measurable improvements in the business performance. BRIDCON’s recommendations helped align processes with existing objectives and ensured business continuity following the implementation and handover phases. After 7 months of transformation, the client reported the following outcomes:
- An accurate candidates onboarding process for technical and sales positions
- Enhanced communication and revival of the relationship with the customers
- Sales reports highlighted a 5% increase in market share