Our consultants were asked for a business diagnosis and a report on the main aspects of the business and its development. During the diagnosis phase, we established that four main barriers were inhibiting growth:

• Issues with the recruitment process
• Poor consumer knowledge and perceptions of the business
• The lack of a precise, accurate and measurable action plan
• Insufficient metrics for measuring performance

Following several meetings with the team and an audit of internal and external flows, our consultants proposed three main solutions to address the key issues affecting the business:

• Mapping and improving recruitment processes and procedures
• Augmenting commercial, marketing and technical knowledge
• Creating key performance indicators, custom models and tools

Our consultants’ interventions resulted in several measurable improvements in performance. Our recommendations not only helped align processes with existing goals and strategies, but ensured continuity following handover. The client reported four excellent outcomes:

• Improved communication with new customers
• Scaled value in existing relation with main clients
• Increase in sales
• Alignment with existing business strategy