The client is a new airline operator that provides passenger and cargo air transport solutions to the European market. As an international business with a regional focus and an in-depth knowledge of scheduled flight services to various destinations, the company remains one of the region’s leading operators of small to medium aircrafts.
Our consultants were deployed to analyse business expansion opportunities in new markets. We also recruited and trained the teams in charge of this venture.
Our product placement analysis helped the client to identify gaps in the market for new flights and better services, targeting prospective customers through appropriate channels. In addition, we laid out a plan for recovering the investment costs. The feasibility study we have provided projects a lifespan of five years with a variable investment yield, outlining three potential scenarios: realistic, optimistic and ideal.
We are in the process of implementing new market penetration, recruitment and action strategies in response to current market conditions imposed by Covid-19.