Industry: AviationLocation: United Kingdom
Background:
The client is an airline operator providing passenger and cargo air transport solutions to the UK market. With a regional focus and an in-depth knowledge of scheduled flight services to various destinations, the company remains one of the region’s leading small craft operators.
The client was willing to understand the expansion of the business into a new market, business opportunities and associated risks. One of the challenges underlined during the first meetings with BRIDCON’s consultants was the complexity of a correct market mapping and an in-depth analysis of market trends, dependencies and vulnerabilities.
Our consultants were deployed to analyse the business expansion opportunities in the European market. We also recruited and trained the teams in charge of this venture.
The product placement analysis helped the client understand the existing market in terms of new flights and better services and targeting prospective customers through appropriate channels. In addition, we laid out a plan for recovering the investment costs. The feasibility study we have provided indicates a lifespan of five years with a variable investment yield, outlining three potential scenarios: realistic, optimistic, and ideal.
We are in the process of implementing new market penetration, recruitment and action strategies in response to current market conditions imposed by Covid-19. Our approach to map and assess chaotic environments helped the client to make correct and data-based decisions.